Interview:
Manager says Canon is willing to cannibalize DSLR sales with mirrorless cameras
Manager says Canon is willing to cannibalize DSLR sales with mirrorless cameras
Over the years, the generally accepted narrative has been that Canon doesn't want to invest in mirrorless because it will cannibalize its SLR sales. Sakata's statement indicates that those days are over—Canon has noticed the industry trends, and is willing to "actively roll out" mirrorless cameras even if it means eating into sales of its affordable DSLRs.
When it comes to high-end mirrorless, however, Sakata was much more reserved. He tells Nikkei that Canon will "look at the timing and consider [releasing a high-end mirrorless cameras]," which makes it seem like Canon's immediate mirrorless future might look more like the M50 than Sony's a7 line.
When it comes to high-end mirrorless, however, Sakata was much more reserved. He tells Nikkei that Canon will "look at the timing and consider [releasing a high-end mirrorless cameras]," which makes it seem like Canon's immediate mirrorless future might look more like the M50 than Sony's a7 line.
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